Validactor - The Global Anti-counterfeiting solution

Customized Anti-Counterfeit

Validactor is a global solution able to offer:
• Anti-Counterfeit powerful features
• Diversions tracking
• Product recalls management
• New market entry protection
• Customer-to-Manufacturer interactions
• Accurate Geolocations
• Warranties management
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Why counterfeiting is a serious threat?
The rise of online shopping, the presence of under regulated wholesalers and re-packagers on the markets along with the ever-growing sophisticated counterfeiting technologies contribute to the expansion of this illegal international trade.

Some data
The total turnover of counterfeit food sector in major countries of the euro area in 2015 is estimated at €4.3 billion, as reported by the European Union Intellectual Property Office (EUIPO).
According to a survey conducted in 17 European countries, the damage to consumers from counterfeit products is as high as €2.3 billion (equivalent to 4.8% of total purchases).
Source Sole24Ore Digital Edition 20 May 2016

The above significant data suggest that the trade in counterfeit goods has been integrated in many economies all over the world.
The counterfeit goods are often indistinguishable from the genuine products.
Unlike the copyright infringers who offer an identical copy at a low price, the counterfeiters seek to deceive the consumer into purchasing an inferior product disguised as a famous brand.
This kind of fraud can damage the good reputation of the brand while the inferior product quality can create severe issues of consumer's safety.

Nowadays an ever increasing number of countries are starting to express their serious concern about this issue.
However, only the Pharmaceutical Industry is seriously taking more consistent actions, by introducing strict rules to ensure a higher level of consumer's protection.
The national Governments acknowledge that counterfeiting is a serious problem, but appear to lack the political commitment to launch a common solution.

In contrast, Validactor recognizes the need for an urgent protection system at a global level and is ready to offer a ready-to-use solution, no matter your business type and size.