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What is "Big Data"?



For the majority of us, it's a nebulous term that evokes images of huge server farms crunching data in frozen-controlled environments; some others think of Big Data as a pure engine able to deliver some personalized advertising from a retailer or a social network.

Big Data is instead even more than this. With Validactor’s technology, it’s possible to analyse your data and get answers from it almost immediately. Through an effective Big Data management, Validactor ensures your company a high level of data accessibility and analytics. Big Data analytics helps organizations locate valuable information and use it to identify new business opportunities!


Understanding and targeting customers is one of the biggest and most publicized and known areas of Big Data use today. With the ability to better understand customer preferences and satisfaction through data analytics, more companies are creating new products to meet customers’ needs.
Companies are keen to expand their traditional data sets with social media data, browser logs as well as text analytics and sensor data to get a more complete picture of their customers. The big objective, in many cases, is to create predictive models.

We should remember the example of the U.S. retailer Target, who is now able to very accurately predict when one of their customers will expect a baby. Using Big Data, Telecom companies can now better predict customer usage and purchase habits; Wal-Mart can predict what products will be sold; and car insurance companies understand how well their customers actually drive.

Validactor helps you make faster and better decisions and have your customers happier. Through Big Data analytics Validactor offers you the ability to give customers what they want. Based on their specific habits or health needs, your customers might receive – for example - customized invitations for special cooking or dining events. Validactor is able to provide fully customized alerts, warnings and advertisement suited to your customers’ real needs.