Food Serialization: the win win impact | The News @ Validactor - The Global Anti-counterfeiting solution

Food Serialization: the win win impact

Retail stores continue to struggle from the Amazon impact. While they are doing a few things to attract walk-in traffic, they need something transformational.

They can provide genuine product to the risk-averse customer.

About 7% of food products contain fraudulent ingredients. With annual grocery store sales in the US only of about $600 billion, potentially $10 billion worth of counterfeit food product could be protected (assuming a quarter of grocery store sales are food products that could be serialized).

With serialization, the retail store can authenticate the product at the point of dispensation. From that point on, the “genuine” product is safely in the consumer’s hands.

Validactor offers a powerful serialization platform to food and non-food producers, allowing them to offer safer products and establishing a closer manufacturer-to-customer relationship