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Serialization | The News @ Validactor - The Global Anti-counterfeiting solution

Car registration Plates and Product Serialization: An Analogy

When the first motor vehicles hit the dusty roads, there was no need to identify any of them, anyone knew the lucky owner of the “motor-horse”, but suddenly after few years the number of vehicles reached the 3 and 4 digits and the necessity to identify each of them bacame a priority.
France was the first country to introduce the registration plates followed by Germany in 1896. The Netherlands was the first country to introduce a nationally registered licence plate in 1898. All remaining countries followed, with U.S since 1903 and UK plates from 1 January 1904.

Since the beginning of the XX century until today we can clearly identify any kind of vehicle by its plate, link the vehicle to the owner and its address.Old Car PlateIn case of scheduled maintenance or recalls the owners can be reached easily and in case of theft the stolen vehicle cannot be used; not to mention police bills shipped directly to the vehicle owner.

We at Validactor are convinced that any product should be registered and clearly identified and have (and clearly display) its “registration plate”, no matter the size or the type of product. Moreover, we think that the customers should be able to verify the characteristics of the products first hand including any specific flag related to its correct distribution, legit commercialisation and in case of recalls the customer should be informed on the fly.

With serialised products, manufacturers can easily contact the purchasers and inform of any possible issue with that specific product.

Stolen products cannot be sold normally – if stolen – automatically they are automatically marked as such. Who is going to sell products that displays a graphic code that can be verified by any customer and that will report the product as stolen?
Will we be happy of buy and drive a stolen car? Surely not, so why we should feel comfortable of buying stolen or expired products.
Validactor serialization process is the most powerful anti-counterfeiting measure possible today, the possibility for customers to verify the originality is what really makes the difference.

Stay tuned on Validactor as the range of features we are introducing are going to change the way customers and manufacturers interacts with the products. It is a win-win scenario, be part of it.

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Validactor is a fast growing company, fully devoted to combat the counterfeit businesses, the fakes markets and any kind of adulteration potentially causing a threat to customers. We fight this battle empowering both manufacturers and final customers with a full set of easy-to-use and easy-to-implement tools. Any kind of smartphone is the most powerful weapon to win this battle.
Along with anti-counterfeit features, Validactor offer a full set of services aimed at strengthen customer-manufacturer relations

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Know what you buy, with a click!

Could you buy a car or a motorbike without its license number? I honestly doubt it!

Also, why should you buy products with no registration number? Wouldn’t it be better if you could know your products’ origin, features, manufacturing and expiration dates and, moreover, if you could check their validity and history before you purchase them?

license-plate

Think about what you eat! Do you trust the quality and origin of the food you buy? Do you feel totally safe? What about the garments? Are they original or made with contaminated and low-quality components? What about car spare parts? Are those brake pads you recently replaced original or are they counterfeited and made with some look-a-like cardboard mixture?

In short, as consumers, we are entitled to know the exact origin and the quality and safety of anything we buy, regardless of its price, kind and size.

The process, which clearly and uniquely identifies each single product we buy, is called serialization. As well as each car is serialized by its license plate, each “Validactor Enabled” product is clearly marked by a QRCode that leads to product’s specific data, safely stored in a Cloud database. The process works the same for whatever product, from a pack of sugar, to a jacket, a bottle of wine or a luxury item.

Any user can easily scan this QRCode and get real time access to the product’s data. Moreover, once the item has been purchased, the customer will be in direct touch with the manufacturing company and will receive any important notifications about the product, such as recalls, expiration dates, discounts, and many innovative customer-to-manufacturer interactions.

All this and much more at no cost. Your health and safety is just a click away.

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Validactor info on 
Corporate Website

Validactor is a fast growing company, fully devoted to fight the counterfeit businesses, the fakes markets and any kind of adulteration potentially causing a threat to customers. We fight this battle empowering both manufacturers and final customers with a full set of easy-to-use and easy-to-implement tools. Any kind of smartphone can become the most powerful weapon to win this battle.

Contact:
Dino Sergiano
Email
Us Here



Counterfeit VS Knockoffs VS Pirate

Let'm make some order and clarification on the different wording used to classify fake goods.

Counterfeit: A counterfeit good pretends to be the real thing. They bear designer brand's label or signature symbol - such as the interlocking C's on an authentic Chanel handbag or the apple logo of an authentic Apple product.

Knockoff: Knockoffs imitate the overall look of designer originals, but do not use the words or symbols of a designer brand label to deceive consumers. Much of the legitimate fashion industry consists of knockoffs of designer styles.

Pirate: Pirated goods are movies, music, books or other copyrighted works that have been reproduced without permission from the company, composer or author that owns the copyright. Pirated products cost legitimate businesses billions in lost profits and drive up prices.

Source: SHAREAMERICA

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Validactor info on 
Corporate Website

Validactor is a fast growing company, fully devoted to fight the counterfeit businesses, the fakes markets and any kind of adulteration potentially causing a threat to customers. We fight this battle empowering both manufacturers and final customers with a full set of easy-to-use and easy-to-implement tools. Any kind of smartphone can become the most powerful weapon to win this battle.

Contact:
Dino Sergiano
Email
Us Here

No special ink, no hidden marks

"One of the most important characteristics deployed by Validactor is the absolute simplicity along with its security features. Validactor is the only anti-counterfeit service that delivers a full set of marketing, anti-counterfeit and selling tools for manufacturing companies and resellers that does not require any specific printing characteristic. Our VACodes can be printed in any size, color, on any support with normal ink and will always maintain the full security original characteristics.

Our secure algorithms stays in the code not within the printed QRCode, therefore our VACodes can be copied by any counterfeiter, BUT, they will be useless in their hands." Said Dino Sergiano one of the principals of Validactor at the company media and shareholders event in Gothenburg, Sweden, last week.

"By using the Validactor QRCode (VACode) to only access the product's data stored in our secure databases, we are able to control the originality of the goods and intercept and block any scan attempt coming from copied codes. In order to combat the illicit production of fake goods we feel safe in "encouraging" criminal fakers to copy our original codes: they will end up with useless, non-sellable goods indelibly flagged as "FAKE ITEM".

Validactor by its innovative serialization process protects any product at the cost any manufacturer can afford.

The list of services offered by Validactor thru the serialisation process includes and is not limited to:
• Anti-Counterfeit
• Diversions tracking
• Product recalls management
• New market entry protection
• Customer-to-Manufacturer interactions
• Accurate Geolocations
• Warranties management
• Lost&Found
• Products Social Portals
• Allergies and Dietary Personal Management
• POS Specific Tools
• Stolen Goods Management
• Prohibited Goods and Areas Management
• Expiration Management
• Product ratings
• Fidelization services
• Customer profiling

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Validactor info on 
Corporate Website

Validactor is a fast growing company, fully devoted to fight the counterfeit businesses, the fakes markets and any kind of adulteration potentially causing a threat to customers. We fight this battle empowering both manufacturers and final customers with a full set of easy-to-use and easy-to-implement tools. Any kind of smartphone can become the most powerful weapon to win this battle.

Contact:
Dino Sergiano
Email
Us Here

Serialization technology: What is it?


Serialization technology is a way to uniquely identify products in the supply chain down to the item level (rather than at the batch level), we at Validactor implement this technology via specific QRCodes named VACodes. Distributors and final customers along the supply chain read these serialized VACodes and send information into the back-end system. This in turn feeds data to the serialized management Validactor system called PVS.

The PVS is an integrated event and object manager that provides the basic platform for tracking uniquely identified objects and events relevant to those objects. By using it to compare expected and actual events, companies uses our track-and-trace features, identify exceptions, and trigger alerts.
Among their support for features like recall management, the Validactor solutions for serialization also enable third-party track-and-trace applications.

serialization_regulatory_compliance
Track-and-trace functionalities facilitate greater control over product recalls and product quality. It became especially important for pharmaceutical companies facing state-level mandates to follow the detailed “pedigree” of a drug — which requires that manufacturers track every point of custody for each drug. Validactor has brought this technology to any kind of product: food non food, perishable or not, expensive or cheap, manufactured or naturally grown. No matter the kind we can serialize it. Validactor functionalities offer an effective pedigree and serialization solution that is technology-agnostic and can be customized to meet individual enterprise needs.

Serialization technology also supports more accurate pinpointing of products and all their components so you can accurately target the right products for recall. For example, a worldwide developer, manufacturer, and marketer of any kind of wine faced a voluntary recall of one of a particular vintage. The company turned to serialization and it was able to pull the units in question and resupply the market within 48 hours with virtually no back orders. This prompt and effective response helped to greatly minimize bad publicity. This type of efficiency and responsiveness affects the bottom line and saves lives.

##D. Sergiano