Secure Anti-Counterfeit and Data Analysis

Sales Analysis and Customer Profiling

The process of profiling customers allows companies to know the type of customer who purchased their products and to define a portait of the "ideal customer". Customer profiling enables highly targeted marketing and is an essential analysis tool.
Defining a customer profile can give you the information you need to generate more business and increase profits.
Understanding your customers is the secret of successful selling. Existing customers are important sources of information. The more you know about them, the easier it can be to increase their spending. And you can also use the information you gather to find new customers.

Know Your Customer

One of the most important aspects of your business is to understand who your customer is. This helps to define what makes your company unique if compared to other businesses in your industry.

Understand your own products and services, their intended use, and the way they're actually being used.

To begin crafting an accurate customer profile, you should fully understand your own products, services, and your mission as an organization. This is an on-going process, but from the very beginning it’s essential to understand “who” you want your customer to be and how this influences the way your offerings are developed and packaged.
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Ask for on-going feedback from customers, alongside industry research.

To get the most accurate customer profile as possible, survey your audience consistently and ask for their feedback on your offerings as well as for their perception of your company.
Map out the interests of your ideal customers based on demographics, psychographics, behavioural and environmental data including age, interests, job role, gender, location and more.
Use the results from the previous analysis to create a map of your different ideal buyers. Every company has a few different types of customers.

Keep consistency across the company in terms of your customer profile, consistency is key.

Once you’ve established who your ideal customer is, use the customer profile as a critical tool for helping your business to achieve those goals.

By making a customer profile easily accessible and agreed upon by all the members of your team, you’ll ensure consistency across the company. Consistency is important for the long-term success of your customer-network growth, since because each member of your team needs to be working towards the same goals in order to achieve them, otherwise your team’s efforts could be fragmented and counterproductive.

Do you want to know more about customer profiling and the way Validactor profiles customers of Validactor Enabled products?

Drop us a mail, define your company market and production. We will respond to all your questions concerning customer spending habit profiling and the data we collect. Personal data collection is regulated by strict international and national laws; Data collected by Validactor is efficiently analyzed to build anonymous customer profiles that allows manufacturers and distributors to better manage their production and to set up their distribution channels according to real market needs and efficiency.

When correctly performed, customer profiling is mainly advantageous for customers, who can take benefit from a series of Validactor customer-tailored services.